Business, Management and Economics Research

Online ISSN: 2412-1770
Print ISSN: 2413-855X

Quarterly Published (4 Issues Per Year)





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Volume 7 Number 4 December 2021

Construction and Innovation of "TCPP" Teaching Mode of International Settlement from the Perspective of Applied Talent Training Objectives


Authors: Min Xu ; Hong Chen
Pages: 125-131
DOI: doi.org/10.32861/bmer.74.125.131
Abstract
Under the background of the new era, it is particularly urgent to reform the teaching content and teaching mode of international settlement in order to meet the needs of talents and cultivate new applied talents of international settlement. Firstly, this paper analyzes the market demand for applied talents in the international settlement, defines the teaching objectives of applied talents training in the international settlement, and explores the main problems existing in the existing teaching mode of international settlement. Secondly, on this basis, this paper constructs the "TCPP" teaching mode of international settlement, and finally puts forward the problems that should be paid attention to in the application of "TCPP" so as to effectively improve the teaching effect, meet the needs of the actual business, achieve the training goal of applied talents in colleges and universities, meet the social demand for talents and achieve win-win results for all parties.


Research on User Emotion Marketing in Internet Environment


Authors: Junjie Zhao ; Pingshui Wang ; Peigang Liu
Pages: 120-124
DOI: doi.org/10.32861/bmer.74.120.124
Abstract
Emotional marketing is consistent with the trend of "product-centered" to "user-centered" marketing. In the past, marketing was more concerned about the function of products. Now, it is based on users’ emotions and humanistic care to achieve marketing purposes. According to data, more than 80% of purchases are based on emotional emotions rather than rational logic, and most purchases are triggered by emotions. Users also have different reactions to marketing information under different emotions. The emotional response degree of female customers is stronger than that of male customers in both positive and negative states. If you can sense whether the user is in a positive or negative emotional state, then consider whether to promote or not, otherwise little effect.

Financial Development and Economic Growth: Case of Mali


Authors: Dr N’Diaye Mamadou
Pages: 108-119
DOI: doi.org/10.32861/bmer.74.108.119
Abstract
This article examines the relationship between financial development and economic growth in Mali. The process by which financial development affects economic growth in Mali has been observed: first, by regressing a growth equation, and second, by Granger causality. To do this, the ordinary least squares method is used to estimate an error correction model over the period 1980-2015. The results obtained show that bank deposits and loans to the economy have a negative and significant effect on short-term economic growth. Moreover, the money supply has a negative and significant effect on economic growth in the short and long term. Moreover, public spending and trade openness has a positive and significant effect on economic growth, in the short and long term for the former and, in the long term for the latter. In addition, no Granger causal link was detected. A probable improvement lies in the continuation of the reforms, already undertaken by the CBWAS.