Volume 10 Number 1 January 2024

Study of Apple Advertisement: The Critical Pragmatics View

Authors: Yang Xulin
Pages: 1-4
Apple is successful in the smartphone market, and the advertisement is an important factor in its success. In this study, the author is going to make a study from the critical pragmatic view to analyze the pragmatic identity that is presupposed in its 2020 Special Event. Through the analysis, three pragmatic identities are implied in its advertisement. They are environmentalist, movie professionals, and trendsetters. The aim of this paper is to help consumers to avoid the presupposition trap in the advertisement.