The Journal of Social Sciences Research
Online ISSN: 2411-9458
Print ISSN: 2413-6670
Print ISSN: 2413-6670
Quarterly Published (4 Issues Per Year)
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Volume 10 Number 1 January 2024
Study of Apple Advertisement: The Critical Pragmatics View
Authors: Yang Xulin
Pages: 1-4
DOI: doi.org/10.32861/jssr.10.1.1.4
Abstract
Apple is successful in the smartphone market, and the advertisement is an important factor in its success. In this study, the author is going to make a study from the critical pragmatic view to analyze the pragmatic identity that is presupposed in its 2020 Special Event. Through the analysis, three pragmatic identities are implied in its advertisement. They are environmentalist, movie professionals, and trendsetters. The aim of this paper is to help consumers to avoid the presupposition trap in the advertisement.