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The Journal of Social Sciences Research

Online ISSN: 2411-9458
Print ISSN: 2413-6670

Quarterly Published (4 Issues Per Year)

Special Issue

Special Issue 5 2018

Service Quality and Customer Satisfaction: The Case of Star Cruise Libra, Penang

Authors: Albattat Ahmad ; Al-Laymoun Mohammad ; Alsardia Khaled ; Mohd Shukri Ab Yajid ; Abdol Ali Khatibi

Social Project Planning in the Continuing Education System of the University

Authors: Zhanna Venediktovna Smirnova ; Olga Igorevna Vaganova ; Svetlana Mikhailovna Maltseva ; Olga Vladislavovna Golubeva ; Olga Vladimirovna Katkova ; Anna Valerievna Chanchina

Pages: 587-593
DOI: doi.org/10.32861/jssr.spi5.587.593
Abstract
The implementation of social projects is an increasingly popular and effective practice. The subjects of all age groups can be their target audience: from preschoolers who want to promote their creative potential, young people focused on professional self-determination to middle age persons taking interest in the expansion of their information horizons and opportunities of older people who want to address gaps in knowledge in order to adapt to social and technical changes. The paper deals with the problem of andragogic education as a factor of adaptation and socialization of older people who feel fear and uncertainty in the world that is shifting to the common usage of information technology. The purpose of the paper is analysis and description of the process of educational support with the use of social project planning of a vulnerable group of older people. The novelty is practical results obtained on the base of a pedagogical university when implementing socially oriented projects on the generation of computer literacy in older people. The “Available environment: computer literacy improvement” course allows this social group not only to adapt to ever-changing conditions of life but also contributes to their spiritual and physical longevity, social activity and improvement of the quality of life in general. The results and effectiveness of the social project are evaluated using questioning, interview, and observation before and after delivered lessons. The assessment criteria were formed and subjected to adjustment in the course of project implementation and are based on quantity and quality factors. The main criterion was the students’ formed steady motivation to further independent use of the computer, development of computer skills and practical use. Further demand of the course and findings allowed stating the achievement of set goals.

An Analysis of Factors Influencing Rice Export in Egypt Based on Vector Autoregressive Model

Authors: Hanan Mahmoud Sayed Agbo

Using Fuzzy Logic to Develop Employees’ Competency Ranking Model

Authors: Quyen Le Hoang Thuy To Nguyen ; Phuc Van Nguyen ; Phong Thanh Nguyen ; Vy Dang Bich Huynh

Aesthetic, Patriotic and Religious Peacock Motifs: Framing the Meanings of Pakistani Truck Art through Foss’ and Aristotle’s Rhetorical Approach

Authors: Fatima Zahra ; Dr. Sarena Abdullah

Using the Exploration Factor Analysis (EFA) to Measure the Validity and Reliability for Da'wah Approach of Jemaah Tabligh

Authors: Muhamud Salleh ; Engku Ahmad Zaki Engku Alwi ; Zamri Chik ; Hanif Md Lateh ; Zaizul Ab. Rahman

Analysis of Fraud Factors in Financial Statement Fraud

Authors: Noer Sasongko ; Anna Nurmulina ; Dahlia Fernandez

The Mediating Effect of Employee Performance on Transformational Leadership Style and Organisational Innovation: A Case Study of the Hotel Industry in Saudi Arabia

Authors: Abdullah Helalat ; Badaruddin Mohamad ; Majid Ghasemy

An Explicit and Integrated NOS Flow Map in Instruction of Nature of Science based on the History of Science

Authors: Jun-Young Oh

Watudakon Citizens 'Social Conflict on Joker Toll Road Development in 2017 in Kesamben District, Jombang Regency

Authors: Ahmad Hasan Afandi ; M. Chairul Basrun Umanailo

The Correlation between Generic Skills and Metacognitive Skills of Biology Education Students in Tasikmalaya Indonesia Through Problem-Based Learning Model

Authors: Romy Faisal Mustofa ; Aloysius Duran Corebima ; Endang Suarsini ; Murni Saptasari

The Implementation of Higher Order Thinking Skills for Teaching and Learning

Authors: Logeswari Arumugam M. Pillay ; Charanjit Kaur Swaran Singh ; Raja Nor Safinas Raja Harun ; Tarsame Singh Masa Singh

A Qualitative Investigation of Antecedents, Mediators, Moderators, and Outcomes of Brand Equity

Authors: Phuoc-Thien Nguyen ; Ying-Kai Liao

Pages: 676-692
DOI: doi.org/10.32861/jssr.spi5.676.692
Abstract
One of the most critical marketing topics which have been discussed extensively by both academicians and practitioners over the past decades is brand equity. This study aims to integrate previous literature and developing a comprehensive framework to identify the antecedents, mediators, moderators, and consequences of brand equity. In order to verify the appropriateness of the proposed research framework and research design based on literature review, this study first adopted a series of in-depth interviews to collect data from experts. The research framework was developed based on the comments of the experts. The results indicated that three major dimensions of variables, including cognitive factors, experiential factors, and marketing factors have significant influences on brand equity. Brand personality, brand trust, and brand loyalty have served as three of the mediators that can mediate the influences of cognitive, experiential, and marketing factors on brand equity. Furthermore, brand equity can be a significant indicator of brand preference, behavioral intention, and word of mouth toward the brand. Two major aspects of moderators, including relational moderators and psychological moderators, can amplify the influence of brand equity on brand preference, behavioral intention, and word of mouth. Eventually, 28 research propositions were developed to integrated the antecedents, mediators, moderators and outcomes of brand equity. Since most of the previous studies do not integrate into a more comprehensive framework of brand equity, the results of this study have provided as an important reference for academicians to conduct further empirical validations on the research of brand equity. The results are also very useful for professionals to identify their marketing and promotion strategies to enhance brand equity and the profitability of the firm.

Effect of Continuity and Smoothing of Profit on Corporate Profit- Stock Returns With Taking into Account the Heterogeneous Relationship of Profit - Efficiency on Companies Admitted to the Tehran Stock Exchange

Authors: Mehdi Alinezhad Sarokolaei ; Mehdi Tahmasbi

Introducing the Practices of Shariah-Compliant Hotel (Sch) In Shah Alam

Authors: Ahmad Pitra ; Amat Taap Manshor ; Jacquline Tham ; Ferdous Azam ; Eddy Yusuf

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